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PILA Brand guidelines
Philips

PILA Brand guidelines

PILA Brand guidelines

Philips

PILA Brand guidelines

Publicado: 18 de outubro de 2024 · Categoria: Fichas técnicas

PILA Brand guidelines

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Brand guidelines version 2019-1 INTRODUCTION PILA is our global B brand for those customers who are looking for affordable, yet reliable LED products. We offer and promote PILA in those cases where there is a high pressure on price and the customer is looking for a cost effective alternative with basic technical specifications. To reinforce the PILA brand values, it is important that all our communications have a clean and simple look that reflects the promise of reliability at an affordable price. With this in mind, we have created a set of brand guidelines for you to follow. They cover everything from using the PILA logo to applying our color palette and creating brochures and banner ads. The red illustrative style is used to illustrate that it is a B brand. You’ll also find information on how to apply photography and graphics to create a consistent brand identity with a technological look & feel. We hope you will find our guidelines clear and simple. If you have any questions or need more information, please do not hesitate to get in touch. PAGE 2 LOGO Logo color Clear zone Our PILA logo always appears in red on a white background. Logo size The minimum size of the logo is 10 mm wide. Clear zone logo Our PILA logo always has a clear zone around it. The clear zone around the logo is equal to the width of the ‘I’ from the PILA logo. No text or symbols can appear in this area. Examples On the following pages you’ll find guidelines on using the PILA logo. PAGE 3 NEVER DO THIS:...

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